Binary MLM Plan: Effective Strategies for MLM Growth
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What is Binary MLM Plan ?
The binary MLM plan features two legs—left and right—under each distributor, forming a binary tree structure. New members are added to these legs, creating a system that extends indefinitely. This simple structure helps distributors easily recruit and boost sales, leading to business growth.
Many companies prefer the binary plan for its straightforward approach and effective strategy. To manage this system efficiently, companies use advanced Binary MLM software to handle tracking and organization. The binary MLM plan is popular due to its ease of understanding and effectiveness
How Binary MLM Plan Works ?
Binary MLM plan is basically 2*n matrix plan with two legs (left leg and right leg) and unlimited depth where distributors can earn commission by balancing sales volume on both sides. There are different ratios for balancing sales volume on both sides; the famous ones are 1:1, 2:1 and 2:3.
There are different terminologies in binary MLM plans that one should know while choosing this business plan.
Spill Over
If the Distributor refers more than 2 distributors, the new distributor will be added to the next available position in his/her network. This mechanism is known as spillover. The spillover actually boosts team morale and promotes teamwork in the network as everybody is getting benefited by new joining.
There are different types of spillover currently running in the market :
- Extreme Left or extreme Right Spillover
In this type of spillover, distributors can place their referrals either on the extreme left side (left side of the left) or the extreme right side (right side of the right) in their network. So they will be able to balance their sales volume by deciding which side to place their sponsors but the same will not happen for their downlines. Refer fig.1.1
- Custom Spillover
In this type of spillover, distributors will have the choice to place their referrals wherever they want in their network. So they will be able to balance their sales volume as well as they can help their downlines balance their sales volume too. Refer fig. 1.2
- Balanced Spillover
In this type of spillover, distributors will have to place their referrals on both sides one by one to balance their network. Distributors can decide to place this spillover on either their or their referral’s both sides one by one. Refer fig. 1.3
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Capping
In the Binary MLM plan, Capping is the maximum amount a distributor can earn in a specific period decided by the company. It is a limit set by MLM companies above which distributors cannot earn commissions. Capping can be in terms of cash or sales volume (pair matching). It helps the company to regulate and manage its finances.
There are mainly two types of capping companies.
- Capping based on sales volume/pair matching
This capping is calculated based on the sales volume balanced by distributors on both sides. For example, if the distributor has 250 PV sales a day on the left side and 300 PV sales a day on the right side, which means the matching is 250 PV. Now capping is set to 100 PV matching a day. Hence distributor will get a commission for 100 PV matching only and the rest matched PV (150 PV) will be washed out. The Rest unmatched PV (50 PV) will either carry forward in the next payment cycle or get washed out, whatever the company decides.
- Capping based on commission
This capping is calculated based on binary matching income earned by distributors. For example, the distributor is eligible for binary matching income of Rs 500/- per day. But if the company has a capping of Rs 400/- per day for binary matching income, he/she will earn Rs 400/- only and the rest 100/- Rs will be washed out.
Trimming
- In trimming every ‘X’ multiple of pair commission income will be trimmed or eliminated. For example, if the company has decided to trim/eliminate pair commissions for every 3rd pair, distributors won’t get paid commissions for the 3rd pair, 6th pair, 9th Pair and so on.
Capping
- This is one of the trending concepts in binary plans these days. When 1st pair of distributors is completed in a 2:1 or 1:2 ratio and all pairs after that are completed in a 1:1 ratio, this technique is known as tail binary.
Types of incomes in Binary MLM Plan
Direct Sponsor Income
The Direct Sponsor income is also known as a referral bonus.it is the benefit gained by a distributor for referring new distributors in his/her network. For example, company has decided to give distributors 7% of the direct sales they have made as a direct sponsor income.
Binary Matching Income
Binary matching income is also known as pair-matching income. Distributors will earn either some percentage of matching sales volume on both sides or a fixed amount on completion of a pair as binary matching income. For example, if distributor A has 400 PV on the left side and 500 PV on the right side, he/she will earn 10 % of 400 PV matching as binary matching income.
Sponsor Binary Income
Distributors will earn some percentage of binary matching income earned by their direct referral as a sponsor binary income. For example, the company is giving its distributors 15% of their direct referral’s binary matching income as a sponsor binary income.
Rank based Royalty
The company puts aside some percentage of their turnover and distributes them equally among qualified rank holders based on their ranks. For example, the company is distributing 15% of their monthly turnover among silver rank holders. Now if a company has 15 silver rank achievers this month 15% will be distributed equally among those silver rank holders. Every qualifier will get 1% of turnover as a royalty income.
Rewards
When distributor achieves milestones set by the company within a specific time period (fixed or variable), they will get additional incentives as rewards. For example, the company is giving an additional 3% sponsor binary income if distributors complete 70 pairs within 60 days of their joining.
Easily manage your MLM business with an advanced Binary MLM Software Development Company, designed to handle the complexities of matrix plans effortlessly.
Advantages of Binary MLM Plan
Unlimited Depth : Unlike Uni-level plan, here distributors can earn commission for unlimited depth by balancing sales volume on both sides.
Spill Over : Distributors will get help form their up-line for building a network.
There is an opportunity for fast paced growth in terms of money and network.
Distributors have only two legs which make it easy to pay attention to their team and manage their business.
It is easily presentable plan as compared to Generation Plan.
Disadvantages of Binary MLM Plan
The biggest flaw of this plan is company has to distribute commissions whenever there is a pair matching regardless of company’s turnover.
Due to capping, distributor cannot earn more than certain amount despite of having deeper network.
In this plan, income calculation is very speculative and complex which create high possibility of making losses for company.
This plan is not suitable for multiple products with different percentage of margins.
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